Okay, so we all have now become familiar with Social Media - and it's hard to get by without coming across (annoying?) emails and banners on web pages, that promise to teach you the magic of 'Social Media Marketing' and how it can do wonders for you or your business. Sure, there are success stories, and social media is undoubtedly a new channel force to reckon with in these times. Web pages and sites is probably passe.
But, if you are seriously considering leveraging the so called power of this new channel, as you delve deeper, you're sure to ask (or be asked), if there's any way to analyze - and we mean, quantitatively - the ROI of embarking on this Social Media journey. In the good old days of the pre-Web 2.0 era, IT and business was used to implementing Business Intelligence (BI) solutions. Or, Analytics, as its more rightly called.
So, in this new age of social media hyperactivity, what's going to be needed? You guessed it - Social Analytics! Get a sense of what this is, through this wonderful presentation here:
Sunday, August 22, 2010
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