Smartphone or Tablet? Shopping or entertainment? Social Networking or Business? Search or Post-purchase?The mobile revolution has taken the world by storm in 2010-11, and the signs for continuing growth are still looking good, with the mobile wars between Apple's iOS and Google's Android getting fiercer and fiercer.
But, if you are in any kind of business today - tech or otherwise - there's no escaping the impact the mobile devices have begun to have on it. Businesses - and their IT - are in a mad scramble to figure out what to do, to get a share in this pie. Just like the hype around cloud computing, there are no easy answers, but this interesting survey by Nielsen tries to provide a hint to answer the questions above.
It's a good report, and could be a helpful tool for helping that organization identify their strategy to how to just get that market share away from their competitor.
Happy reading - and feel free to post your comment if you used a mobile device to read this one. LOL!
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