The Rise of the Social Enterprise: Enterprise 3.0 is on the way

Ever since the dawn of Web 2.0, there has been a revolution that's underway. The new(er) web has been dramatically changing the way folks live, work, interact - whether for accomplishing their work or personal goals. And, this is all enabled by the rich internet platform that is only likely to get richer, with the advent of cloud computing, social media and mobile devices. There's unlikely to be a disagreement on that one.

And, there's no doubt, that while individuals on this planet are increasingly embracing this new, social web, through means such as [no prizes for guessing!] Facebook (oh, yeah, and now there's Google+) and Twitter, there is a lot to be said for the same in the capacity of say, an employee, a customer or a partner. Enterprise-adoption of these "social" channels is on the rise, but has been slow to pick up since the past few years, barring may be examples of a few who hopped on to the Social Media bandwagon.

Last week, at Salesforce.com's premier event, Dreamforce 2011, Salesforce CEO Marc Benioff's Keynote presentation showcased a strategic vision for the 'Social Enterprise', a coming together of sorts of Cloud Computing & the Social Web for the Enterprise (aka Enterprise 2.0). The messaging and presentation was engaging, crisp, and invigorating ( a la Steve Jobs, may be?).

In case you missed this major, annual event of the pioneer of Cloud-based (SaaS) services, then check out the presentation (and don't forget to tune in to the keynote video too).

Dreamforce 2011 Social Enterprise Keynote @benioff @salesforce

Hope you enjoy it. And, should we say, don't hesitate to socialize this, if you like it. Cheers!