Commerce in the Connected Era - What are Consumers Using Mobile Devices For?

Smartphone or Tablet? Shopping or entertainment? Social Networking or Business? Search or Post-purchase?

The mobile revolution has taken the world by storm in 2010-11, and the signs for continuing growth are still looking good, with the mobile wars between Apple's iOS and Google's Android getting fiercer and fiercer.

But, if you are in any kind of business today - tech or otherwise - there's no escaping the impact the mobile devices have begun to have on it. Businesses - and their IT - are in a mad scramble to figure out what to do, to get a share in this pie. Just like the hype around cloud computing, there are no easy answers, but this interesting survey by Nielsen tries to provide a hint to answer the questions above.

It's a good report, and could be a helpful tool for helping that organization identify their strategy to how to just get that market share away from their competitor.

Mobile commerce

Happy reading - and feel free to post your comment if you used a mobile device to read this one. LOL!

Mobililty Applied - The Supermarket In Your Hand

As the number of mobile devices the world over continues to climb higher, and statistics show the ever increasing rise in smartphones and tablets over the first-generation phones, frankly, one can't help but wonder, how all these things will really come together. For whom? Well, for both consumers and businesses alike.

It's easier for consumers as they find novelty and amusement in the 450,000+ Apple iPhone or Google Android apps on App Stores (see this excellent peek into how the Mobile influences your 24 hours). Game providers (ala Angry Birds) are probably singing their way to the banks. But what about the remaining 449,000 apps? Who is really using these?

What we see here is the 'Long Tail' phenomenon at play. And, while this has indeed become possible with the innovations and platforms provided by companies like Apple and Google, no doubt, the million dollar question that's asked in enterprises is - what can we do with this new disruptive force?

Well, one company appears to have got it right - and superbly too. Tesco, a leading UK retailer, has demonstrated an amazing way to make a difference to the lives of Koreans in the way they live and work. This video (below) explains exactly how, and in so doing, Tesco has become a leader in this new geography, a true sign of innovation powering growth in unchartered territories!