Mobililty Applied - The Supermarket In Your Hand

As the number of mobile devices the world over continues to climb higher, and statistics show the ever increasing rise in smartphones and tablets over the first-generation phones, frankly, one can't help but wonder, how all these things will really come together. For whom? Well, for both consumers and businesses alike.

It's easier for consumers as they find novelty and amusement in the 450,000+ Apple iPhone or Google Android apps on App Stores (see this excellent peek into how the Mobile influences your 24 hours). Game providers (ala Angry Birds) are probably singing their way to the banks. But what about the remaining 449,000 apps? Who is really using these?

What we see here is the 'Long Tail' phenomenon at play. And, while this has indeed become possible with the innovations and platforms provided by companies like Apple and Google, no doubt, the million dollar question that's asked in enterprises is - what can we do with this new disruptive force?

Well, one company appears to have got it right - and superbly too. Tesco, a leading UK retailer, has demonstrated an amazing way to make a difference to the lives of Koreans in the way they live and work. This video (below) explains exactly how, and in so doing, Tesco has become a leader in this new geography, a true sign of innovation powering growth in unchartered territories!